Paolo Brunelli has two stores. The first is that of Agugliano (Ancona), Gelateria Cioccolateria Brunelli, managed by his family, the second in Senigallia, Paolo Brunelli - Contemporary experience - in the historic center. The third, Paolo Brunelli - Combo - is under construction, will be inaugurated shortly and is located in Marzocca, a hamlet of Senigallia (Ancona), a new project that sees the mix of ice cream, chocolate and pastry. He is the author of two publications: in January 2016 he presented himself with 'Avanguardia Gelato', written with three other colleagues (Soban, Cutelli and Marchetti), a real manual of modern ice cream. In March 2017 solo with the book 'Ice cream shop for all seasons'. Also in 2016 he was co-founder of the Gelato Makers Company, a movement of responsibility towards good ice cream.