Veralab was born from the determination of Cristina Fogazzi, from her passion for skincare and from the desire to create "real products for real women". The adventure starts from a small beauty center opened in Milan in 2010, which has quickly become a point of reference for every woman looking for accurate treatments and sincere promises. And for these sincere promises Cristina decides to open the blog "The Beautician Cynics", hitting the social world straight to the heart, supported by the affection and loyalty of her followers, called with so much irony "Pheasants". Listening to women and their needs without having to cage them in unreal beauty stereotypes, gives them an extra boost: in 2015 Veralab was born, the brand of products for the face and body, faithful to the frank and irreverent soul of its creative. In 2019 the first Veralab Store opens, the beauty funfair, with an unexpected design, unique products and an irony that embraces anyone who decides to enter.