The idea was born in 2013 with the opening of the first unconventional sales point within the parioli market. To have the intuition is a group of friends who immediately think of a food-type business, and more specifically, decide to bet in the ice cream sector with the aim of combining the practicality of an ice cream packaged with the authenticity of a handmade product. Blending these ingredients Steccolecco was born.