Smokin Brothers is the first smoked salmon brand in the world implementing plastic-free material, creating a packaging that is partially fully recyclable and partially fully compostable. Since the early days, the aim was to make things different, facing a very traditional field that lacked innovative ideas. The mainstream consumption of smoked salmon brought a huge standardisation, and a careless approach to sourcing raw ingredients that respected the environmental impact and developing a really high-quality product.
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