Primo Aperitivo

History

PRIMO NEGRONI - 500ml / 26% abv Primo Aperitivo is the premium offer of the authentic Italian Aperitivo restyling the traditions and creating a modern and elegant experience. Primo is all about heritage and modernity and is the perfect drink to share at home, or as a gift to your loved ones.

Identity

Primo Aperitivo takes inspiration from the traditional Italian Aperitivo, a social moment of life to be enjoyed with a good company and a tasteful cocktail.

Three attributes

Original, Sophisticated, Intense

PRIMO NEGRONI - 500ml / 26% abv Primo Aperitivo is the premium offer of the authentic Italian Aperitivo restyling the traditions and creating a modern and elegant experience. Primo is all about heritage and modernity and is the perfect drink to share at home, or as a gift to your loved ones.

Primo Aperitivo takes inspiration from the traditional Italian Aperitivo, a social moment of life to be enjoyed with a good company and a tasteful cocktail.

Original, Sophisticated, Intense

Negroni Cocktail Ready to Serve 500ml

How to do Aperitivo like the Italians?


It's simple! Order your Primo Negroni ready to serve cocktail. Then sit back, relax and enjoy!
£26.90

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Valentine's Special Edition Cannoli and Negroni

Your Unique Valentine's gift


The most famous dessert of the Sicilian tradition with a Primo Negroni ready to serve cocktail. Celebrate in style your Valentine's Day.
£48.90

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