Vita project started once Roberta came to London 5 years ago. Coming from Rieti, a small city in the Lazio region in Italy, she was used to eating fruit and vegetables cultivated from her parent's farm or from local farms. Arriving in London, she wanted to regain those flavours. In 2016 she started to select the best fresh products from Italy to have delivered straight to the door of Londoners every week.
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